{"id":1338,"date":"2026-09-14T09:58:08","date_gmt":"2026-09-14T07:58:08","guid":{"rendered":"https:\/\/suspicious-shaw.194-164-170-140.plesk.page\/?post_type=trabajo&#038;p=1338"},"modified":"2026-09-16T13:40:28","modified_gmt":"2026-09-16T11:40:28","slug":"identidad-corporativa-apanas","status":"publish","type":"trabajo","link":"https:\/\/suspicious-shaw.194-164-170-140.plesk.page\/index.php\/trabajo\/identidad-corporativa-apanas\/","title":{"rendered":"Identidad Corporativa Apanas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1338\" class=\"elementor elementor-1338\" data-elementor-post-type=\"trabajo\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee55648 e-flex e-con-boxed e-con e-parent\" data-id=\"ee55648\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6439096 e-con-full e-flex e-con e-parent\" data-id=\"6439096\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-56bf282 e-con-full e-flex e-con e-child\" data-id=\"56bf282\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-aadc21a e-con-full e-flex e-con e-child\" data-id=\"aadc21a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-982f64d elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"982f64d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;rotateInUpLeft&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" width=\".564cm\" height=\".459cm\" viewBox=\"0 0 16 13\"><path d=\"M16,12.367V.633H5.042v2.684h7.59c-2.491,4.739-7.757,7.169-12.632,5.82v2.764c4.989,1.086,10.081-.896,13.323-4.816v5.281h2.677Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfad65 elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"3cfad65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"be-pulse-line\"><\/div>\n\n<style>\n.be-pulse-line {\n  position: relative;\n  width: 100%;\n  height: 2px;\n  overflow: hidden;\n  background: rgba(255,255,255,0);\n}\n\n.be-pulse-line::before {\n  content: \"\";\n  position: absolute;\n  top: 0;\n  left: -30%;\n  width: 30%;\n  height: 100%;\n\n  background: linear-gradient(\n    90deg,\n    transparent,\n    #ffffff,\n    #E42363,\n    transparent\n  );\n\n  filter: blur(1px);\n  animation: bePulseMove 2.6s ease-in-out infinite;\n}\n\n@keyframes bePulseMove {\n  0% {\n    left: -30%;\n  }\n\n  100% {\n    left: 100%;\n  }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413948b elementor-widget elementor-widget-text-editor\" data-id=\"413948b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"366\" data-end=\"593\">Desarrollamos la nueva identidad corporativa de <strong data-start=\"414\" data-end=\"424\">Apanas<\/strong>, una asociaci\u00f3n vinculada a la inclusi\u00f3n y al apoyo a personas con discapacidad, con el objetivo de crear una marca m\u00e1s cercana, reconocible y alineada con sus valores.<\/p><p dir=\"auto\" data-start=\"595\" data-end=\"772\">El proyecto part\u00eda de una idea clara: construir una imagen visual capaz de transmitir <strong data-start=\"681\" data-end=\"719\">uni\u00f3n, cercan\u00eda, apoyo y humanidad<\/strong>, sin perder profesionalidad ni fuerza institucional.<\/p><p dir=\"auto\" data-start=\"774\" data-end=\"1024\">Para ello dise\u00f1amos un s\u00edmbolo basado en un <strong data-start=\"818\" data-end=\"863\">tr\u00e9bol formado por corazones entrelazados<\/strong>, acompa\u00f1ado de una tipograf\u00eda clara y amable, una paleta de colores cercana y un sistema visual preparado para aplicarse en diferentes soportes de comunicaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5aa2697 e-con-full e-flex e-con e-child\" data-id=\"5aa2697\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-39ff85a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"39ff85a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d55abb elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"9d55abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm89.6 32h-16.7c-22.2 10.2-46.9 16-72.9 16s-50.6-5.8-72.9-16h-16.7C60.2 288 0 348.2 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-74.2-60.2-134.4-134.4-134.4z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCliente\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAsociaci\u00f3n Apanas\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ec9fc elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"48ec9fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tv\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M592 0H48A48 48 0 0 0 0 48v320a48 48 0 0 0 48 48h240v32H112a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16H352v-32h240a48 48 0 0 0 48-48V48a48 48 0 0 0-48-48zm-16 352H64V64h512z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMedio\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tManual de marca, papeler\u00eda, material corporativo y soportes digitales\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a77c27 elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"8a77c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-hammer\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571.31 193.94l-22.63-22.63c-6.25-6.25-16.38-6.25-22.63 0l-11.31 11.31-28.9-28.9c5.63-21.31.36-44.9-16.35-61.61l-45.25-45.25c-62.48-62.48-163.79-62.48-226.28 0l90.51 45.25v18.75c0 16.97 6.74 33.25 18.75 45.25l49.14 49.14c16.71 16.71 40.3 21.98 61.61 16.35l28.9 28.9-11.31 11.31c-6.25 6.25-6.25 16.38 0 22.63l22.63 22.63c6.25 6.25 16.38 6.25 22.63 0l90.51-90.51c6.23-6.24 6.23-16.37-.02-22.62zm-286.72-15.2c-3.7-3.7-6.84-7.79-9.85-11.95L19.64 404.96c-25.57 23.88-26.26 64.19-1.53 88.93s65.05 24.05 88.93-1.53l238.13-255.07c-3.96-2.91-7.9-5.87-11.44-9.41l-49.14-49.14z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTrabajo\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCreaci\u00f3n de marca, dise\u00f1o de logotipo, manual de identidad corporativa, sistema visual y aplicaciones de marca.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3906eac e-con-full e-flex e-con e-parent\" data-id=\"3906eac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-335a345 e-con-full e-flex e-con e-child\" data-id=\"335a345\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-654452a e-con-full e-flex e-con e-child\" data-id=\"654452a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4929a62 e-flex e-con-boxed e-con e-parent\" data-id=\"4929a62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e27eff0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e27eff0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c68b6c1 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"c68b6c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;underline&quot;,&quot;highlighted_text&quot;:&quot;proyecto&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;highlight_animation_duration&quot;:1200}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Desarrollo del<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">proyecto<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6aecf15 e-con-full e-flex e-con e-child\" data-id=\"6aecf15\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a93ceb2 elementor-widget elementor-widget-heading\" data-id=\"a93ceb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UNA IDENTIDAD M\u00c1S CERCANA, HUMANA Y RECONOCIBLE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fde4b3 elementor-widget elementor-widget-text-editor\" data-id=\"8fde4b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"1373\" data-end=\"1510\">El trabajo se centr\u00f3 en crear una identidad visual que representara la misi\u00f3n de Apanas de forma sencilla, emocional y f\u00e1cil de recordar.<\/p><p dir=\"auto\" data-start=\"1512\" data-end=\"1730\">Dise\u00f1amos una marca construida alrededor de un s\u00edmbolo amable y reconocible, donde la forma del tr\u00e9bol y los corazones entrelazados transmiten valores como la inclusi\u00f3n, la comunidad, la protecci\u00f3n y el acompa\u00f1amiento.<\/p><p dir=\"auto\" data-start=\"1732\" data-end=\"1846\">A partir de esa base visual, desarrollamos un sistema de identidad preparado para funcionar en distintos soportes:<\/p><ul data-start=\"1848\" data-end=\"2209\"><li data-section-id=\"cr0tcp\" data-start=\"1848\" data-end=\"1881\">Dise\u00f1o de logotipo principal.<\/li><li data-section-id=\"cwid28\" data-start=\"1882\" data-end=\"1911\">Construcci\u00f3n del s\u00edmbolo.<\/li><li data-section-id=\"14mxzvb\" data-start=\"1912\" data-end=\"1935\">Versiones de marca.<\/li><li data-section-id=\"w6sd7i\" data-start=\"1936\" data-end=\"1969\">Paleta crom\u00e1tica corporativa.<\/li><li data-section-id=\"1yk84xi\" data-start=\"1970\" data-end=\"1996\">Selecci\u00f3n tipogr\u00e1fica.<\/li><li data-section-id=\"1sb6aqv\" data-start=\"1997\" data-end=\"2021\">Manual de identidad.<\/li><li data-section-id=\"6k4acq\" data-start=\"2022\" data-end=\"2048\">Normas b\u00e1sicas de uso.<\/li><li data-section-id=\"zdq8el\" data-start=\"2049\" data-end=\"2075\">Papeler\u00eda corporativa.<\/li><li data-section-id=\"1ko38lr\" data-start=\"2076\" data-end=\"2102\">Aplicaciones impresas.<\/li><li data-section-id=\"lgejvo\" data-start=\"2103\" data-end=\"2128\">Material promocional.<\/li><li data-section-id=\"15l4isc\" data-start=\"2129\" data-end=\"2172\">Soportes de comunicaci\u00f3n institucional.<\/li><li data-section-id=\"fulk3l\" data-start=\"2173\" data-end=\"2209\">Adaptaciones para entorno digital.<\/li><\/ul><p dir=\"auto\" data-start=\"2211\" data-end=\"2409\">El resultado fue una identidad renovada, m\u00e1s clara y coherente, capaz de reforzar visualmente los valores de la asociaci\u00f3n y consolidar su presencia como entidad cercana, comprometida y reconocible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f69768 e-con-full e-flex e-con e-parent\" data-id=\"9f69768\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b409e67 e-con-full e-flex e-con e-child\" data-id=\"b409e67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-575162c e-con-full e-flex e-con e-child\" data-id=\"575162c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Desarrollamos la nueva identidad corporativa de Apanas, una asociaci\u00f3n vinculada a la inclusi\u00f3n y al apoyo a personas con discapacidad, con el objetivo de crear una marca m\u00e1s cercana, reconocible y alineada con sus valores. El proyecto part\u00eda de una idea clara: construir una imagen visual capaz de transmitir uni\u00f3n, cercan\u00eda, apoyo y humanidad, sin [&hellip;]<\/p>\n","protected":false},"featured_media":1075,"parent":0,"template":"elementor_header_footer","meta":{"_acf_changed":false},"categoria-trabajo":[31],"class_list":["post-1338","trabajo","type-trabajo","status-publish","has-post-thumbnail","hentry","categoria-trabajo-diseno-grafico-e-imagen-corporativa"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/suspicious-shaw.194-164-170-140.plesk.page\/index.php\/wp-json\/wp\/v2\/trabajo\/1338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/suspicious-shaw.194-164-170-140.plesk.page\/index.php\/wp-json\/wp\/v2\/trabajo"}],"about":[{"href":"https:\/\/suspicious-shaw.194-164-170-140.plesk.page\/index.php\/wp-json\/wp\/v2\/types\/trabajo"}],"version-history":[{"count":6,"href":"https:\/\/suspicious-shaw.194-164-170-140.plesk.page\/index.php\/wp-json\/wp\/v2\/trabajo\/1338\/revisions"}],"predecessor-version":[{"id":1535,"href":"https:\/\/suspicious-shaw.194-164-170-140.plesk.page\/index.php\/wp-json\/wp\/v2\/trabajo\/1338\/revisions\/1535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/suspicious-shaw.194-164-170-140.plesk.page\/index.php\/wp-json\/wp\/v2\/media\/1075"}],"wp:attachment":[{"href":"https:\/\/suspicious-shaw.194-164-170-140.plesk.page\/index.php\/wp-json\/wp\/v2\/media?parent=1338"}],"wp:term":[{"taxonomy":"categoria-trabajo","embeddable":true,"href":"https:\/\/suspicious-shaw.194-164-170-140.plesk.page\/index.php\/wp-json\/wp\/v2\/categoria-trabajo?post=1338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}